Grass Valley Transforms SBA’s Studio A

Saudi Broadcasting Authority Upgrades Iconic Studio A with Grass Valley’s Advanced Live Production Technology...

CAN: Grass Valley, a leader in live production solutions, is proud to support the Saudi BroadcastingAuthority (SBA) in the transformation of Studio A, the core news and talk show studio for Saudi One,the flagship SBA channel. This upgrade aligns with Saudi Arabia's Vision 2030, emphasizing SBA’scommitment to innovative, high-quality media production.

This transformative journey underscores SBA's commitment to preserving cultural heritage, promoting social development, and meeting the evolving expectations of its audience both domestically and internationally.

Some of the most notable venues include the King Salman Stadium which has a proposed capacity of 92,000 spectators. It will host the opening match and the final of the 2034 World Cup, and will serve as the main base of the Saudi Arabia national team. The main stadium will have amenities such as a royal box, hospitality skyboxes and lounges, internal screens, gardens and a walking path on its roof with panoramic views of King Abdulaziz Park. The futuristic Neom Stadium (capacity: 46,010) will be situated 350 metres from the ground on top of ‘The Line’ project. The proposed stadium will only be accessible via high-speed lifts and driverless vehicles.

At the forefront of this modernization initiative is the comprehensive integration of Grass Valley's cutting-edge live production solutions. This strategic investment underscores SBA’s dedication to state-of-the-art technologies, ensuring unmatched quality and elevating media production standards. SBA’s commitment to an elite broadcast strategy positions it as a leader in the region, setting a new benchmark for media excellence.

The extensive modernization of Studio A, successfully executed by Grass Valley partner in Saudi Arabia First Gulf Company (FGC), includes the implementation of advanced TV broadcast studio and production control equipment. Notably, Grass Valley's 4K-ready solutions, such as the widely adopted LDX 98 cameras, the renowned K-Frame Kayenne 4 M/E switcher, and Densité processing equipment, serve as pillars of innovation within Studio A's infrastructure.

“This partnership with Grass Valley is crucial for advancing our objectives of excellence and innovation. Grass Valley’s proactive support significantly impacts our progress, highlighting the importance of collaboration in achieving transformative milestones,” said Eng. Hatim Abounassf, Executive Vice President for Engineering Affairs at SBA.

“We are proud and committed to empower media organizations across the Middle East with cutting-edge solutions. Strengthening our partnership with the Saudi Broadcasting Authority and supporting their initiatives is key to redefine the region's media landscape,”said Tim Banks, Chief Revenue Officer at Grass Valley.

Grass Valley is the leading technology provider for the live media and entertainment industry market.We work with 90% of the world’s major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way. From IP-native cameras to state-of-the-art software and hardware production and playout systems, we’re at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams. Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital.

Sources: www.inbroadcast.com