Industry gears up for CABSAT as Expo 2020 begins

Expo 2020, the largest event since the pandemic, unfolded its pavilions this week, attracting millions of people, and soon Dubai will be ready to host CABSAT 2021.

There was a picture that went viral a couple of weeks ago of Sheikh Mohammed, the Ruler of Dubai, standing and looking at the Expo 2020 site, a vast piece of empty desert land six years ago, with a second picture sharing the mesmerising transformation of that space into a mini city

today.It’s pretty much true for everything Dubai has built over the years. From the seventies to the eighties, if you rolled down the windows as you drove down Sheikh Zayed Road, there were just a few buildings scattered between vast empty spaces of desert land. In the nineties, the skyscrapers were slowly emerging. In the noughties, this desert landscape was transformed in a manner similar to the Expo 2020 site – from a vast empty quarter to what it is today, an ultra-urban city with several architectural wonders. The one catalyst in that entire process was Sheikh Mohammed’s vision, and it has remained despite the many challenges that have hit the city, with the crushing economic downturn in 2009 and the pandemic in 2020. We have taken several hits but we are still standing strong.

As we go to press, the city of Dubai gets ready for a special moment in its history – the opening of Expo 2020. Dubai is testimony to the fact that everything begins with a dream, and BroadcastPro ME is so proud to be a part of this land and to participate in this moment in history.

With Expo 2020, we are certain that CABSAT, the region’s largest broadcast exhibition, will also receive much-needed impetus and attract industry professionals to join us to partake of this special moment. If you were thinking of dropping out, think again. More than 85% of the UAE’s residents are vaccinated, everyone wears masks, and we have one of the fastest response times to medical emergencies. CABSAT will genuinely be the first broadcast exhibition to take place globally since the pandemic began. So book those tickets and join the party.

We look forward to seeing all of you in Dubai for CABSAT and Expo 2020.