Agenda Overview

CABSAT SAUDI PROGRAM
HALL 6

The current size of the Saudi media sector is SAR 17.4 billion, which leads the Middle East and North Africa (MENA) media market with about 30% of the market share. Uniquely positioned and leveraging on its national heritage, boasting of the largest, most literate, and technologically connected youth segment.
11:00
11:00 - 11:10

Opening remarks by Moderator

Speakers

LAURA BUCKWELL

Former News Anchor, Event Host & MC

11:10
11:10 - 11:30

Fire-Side Chat Impact of recently unveiled $1.1bn plan to create Saudi digital entertainment and media hub

Speakers

HADI HAMMOUD

Partner, A.T. Kearney

LAURA BUCKWELL

Former News Anchor, Event Host & MC

11:30
11:30 - 12:00

Case Study Local is the New Global: a look at how K-Dramas redefined the model of success and the potential Gulf Countries have to break new grounds worldwide

Speakers

DR. KHULUD ABU HOMOS

Founder & CEO, Art Format Lab

OMAR MURAD

Partner & Chief Operating Officer, Art Format Lab, Saudi Arabia

12:00
12:00 - 12:30

Understanding TV viewing behavior in KSA to drive content & advertising decisions

Speakers

ENG. BANDAR AL MASHHADI

CEO, Saudi Arabia’s Media Rating Company (MRC)

SARAH MESSER

Managing Director, Nielsen Media MENAP

LAURA BUCKWELL

Former News Anchor, Event Host & MC

12:30
12:30 - 13:00

Panel Maximizing & retaining the growing value of the rapidly evolving media sector in Saudi by partnering with world-leading content providers

Speakers

FADI ISMAIL

CEO, DKL STUDIO

MOHANAD HASSAN

Co-founder and CEO, Follk Creative Solutions

CAMILLE MALLAT

VP, Brand and Creative Services, CreatorUp Los Angeles

MOUSTAPHA BEKHEET

Ex-Managing Director, Watch IT & Founder & CEO, Pan Arab Media, Egypt

13:00
13:00 - 13:00

Closing Remarks

Speakers

LAURA BUCKWELL

Former News Anchor, Event Host & MC

SPEAKERS AT SAUDI PROGRAM

  Laura Buckwell

Versatile Event MC & Former News Anchor who brings events to life!

LAURA BUCKWELL

Former News Anchor Event Host & MC
Dr. Khulud Abu Homos

DR. KHULUD ABU HOMOS

Founder & CEO Art Format Lab
Eng. Bandar Al Mashhadi

Leading media organizations in both private and public sectors such as OSN KSA, focusing on developing the ppl meter solution for the last four years in conjunction with GCAM

ENG. BANDAR AL MASHHADI

CEO Saudi Arabia’s Media Rating Company (MRC)
Fadi Ismail

A British Lebanese executive with 30 years of experience in Arab Media, developing premium content in Saudi - DKL`s first 12-episode thriller - The Dean - has been exclusively shown on Shahid VIP and MBC

FADI ISMAIL

CEO DKL STUDIO
Hadi Hammoud

expert on media sector strategy development, media localization and regulatory design at a leading global management consulting firm

HADI HAMMOUD

Partner A.T. Kearney
Omar Murad

Over fifteen years of expertise in Managing Media production Operations ; currently managing Art format Lab operations branches in Saudi Arabia / Riyadh , Egypt/ Cairo and Production- Post production facilities in Italy/ Rome

OMAR MURAD

Partner & Chief Operating Officer Art Format Lab, Saudi Arabia
Sarah Messer

Setting the trend with path breaking research with media owners and agencies to understand audience behaviors and attitudes

SARAH MESSER

Managing Director Nielsen Media MENAP
Wael Mohammed AlButi

Formulating strategies for Marketing & Business at one of the world’s top satellite operators and by far the leading satellite services provider in the Arab world

WAEL MOHAMMED ALBUTI

VP & Chief Commercial Officer ARABSAT