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21 MAY 2024

Broadcasting Vs Streaming: Unveiling Cornerstones Of Modern Media Consumption

The modern media consumption landscape has undergone a rapid transformation, fuelled by the digital revolution sweeping across all facets of the industry. The terms ‘broadcasting’ and ‘streaming’ are being used interchangeably, though both have different meanings, signifying two distinct methods of content delivery. Delving into the different aspects of both distribution methods helps to understand their unique significance and attributes.

Traditional broadcasting generally includes the distribution of audio or video content through radio waves or television signals. By utilising a scheduled programming model, the content can be simultaneously transmitted to millions around the world. Broadcasting has long been the linchpin of mass media, facilitating communal content consumption experiences and fostering cultural cohesion.

As opposed to mass broadcasting, streaming utilises a one-to-one or one-to-few approach to deliver personalised content over the internet as per demand. Streaming platforms are rising in popularity due to the allure of flexibility and personalisation, which enable users to choose the content they want. With streaming services, users can -watch series, tune into live events, or even listen to music. However, the video streaming industry is garnering the most attention and is poised to attain a valuation of USD 1.902 billion by 2030.

In broadcasting, traditional transmission media such as radio frequencies and television signals are utilised for content dissemination while streaming platforms use internet protocols to deliver digital content. Broadcasting is generally pre-scheduled, and viewers need to tune in at a specific time to view or listen to programs. On the other hand, streaming platforms facilitate on-demand access, which empowers users to consume content as per their choice and convenience. Streaming platforms foster dynamic engagement between content creators and users, by utilising features such as comments, likes, and live chat. Broadcasting offers limited direct interactive capabilities, and users can only consume content, not interact with it.

Streaming services offer a diverse range of content spanning different genres, languages, and formats, catering to the eclectic preferences of a global audience. In comparison, broadcasting offers far limited choices, though the audience might be able to access a broad range of channels.

With evolving technologies shaping consumer behaviours, the boundary separating linear and non-linear content consumption is fading away. Traditional broadcasters are increasingly adopting streaming technologies to connect with digital audiences. On the other hand, digital streaming platforms are diversifying their content libraries to compete with traditional media outlets.

Both broadcasting and streaming hold unique strengths in content delivery, and their convergence exemplifies the dynamic nature of media consumption. CABSAT 2024, the Middle East’s flagship event for the content, broadcast, satellite, media, and entertainment industry, provides participants with a unique opportunity to understand the nuances of broadcasting and streaming, so they can improve their strategies to meet evolving consumer demands.

Globally, free-to-air and Direct-to-Home (DTH) broadcasting is being replaced by pay-tv and over-the-top (OTT) platforms. GCC countries, in particular, are investing in cutting-edge technology to support the growth of OTT platforms. In addition, the Middle East Media and Industry market is poised to rake in a staggering USD 66.99 billion by 2029, growing from an estimated USD 42.72 billion in 2024, at a CAGR of 9.41 per cent between 2024 and 2029.

Chuck Jones, Chief Marketing Officer at BroadStream Solutions Limited, a leading solution-based software provider, expressed his delight in being a part of CABSAT 2024. during which the company will exhibit its innovative offerings that are backed by robust technical and customer support. Bolstered by a legacy of over three decades, BroadStream empowers broadcasters around the world to streamline their workflow and productivity. He further added that the company will be exhibiting the OASYS Integrated Playout solution, which utilises modern software in place of purpose-built hardware and is poised to be a powerful tool for both large and medium multichannel broadcasters, driving innovation and growth within the regional media industry.


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