Content Congress

Shaping the Media Narrative: Where Insights Ignite Change

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21 May 2024

11:00 - 11:10
Opening Remarks by MC

11:10 – 11:30
Opening Keynote: What AI could mean for the Middle East Media Industry

  • The role of media and current challenges
  • Tech trends shaping the industry – diversify, pivot, innovate
  • Virtual production and audience of the future

11:30 – 12:00
Delving Deeper: Film Commissions on Partnering and Collaborations

  • How are film commissions re-shaping for a new era in film production?
  • Film commissions staying on top of new media, AR/VR - Where is the audience?
  • Decoding the opportunities of the media market
  • Is there a sustainability report card on production?- The business of impact entertainment

12:00 – 12:20
Who is More Original: Human vs AI

  • How will Generative AI change the entertainment industry
  • AI disrupting media and entertainment - How do we process it?
  • Understand the opportunities and limitations of AI

12:20 – 13:00
Panel: Crafting Expansive Universes in Production

  • Explore the creative use of emerging tech
  • Now and the future of metaverse impacting production – film making for the unreal world
  • Explore about authentic storytelling and algorithms
  • How is AI changing fields of storytelling, dubbing and subtitling?

13:00 – 13:40
Mastermind Talks: BTS for Streaming in the Middle East

  • Challenges of fragmentation in an increasingly competitive marketplace
  • Audience insights, AI and anthropology

13:40 – 14:20
Panel: Immersive Worlds, Box Office & the Future of Theaters

  • Reimaging the cinema experience and excelling the cinematic experience in the digital first world
  • How films find its audience – understanding the value of customer data
  • Big screens and beyond: Exploring the future of film distribution

14:20 - 14:50
Panel: Sound Investment - The Audio Revolution

  • Breaking down the engagement of higher reach, higher targeted ads and higher capability.
  • Audience of 2030: Hear from our audio experts on their predictions for interactive and higher engagement

14:50 – 15:30
Panel: Newsrooms Existential Face-Off

  • With AI takeover, how do newsrooms see revenue growth and profitability in the short to medium term?
  • Is the digital revenue growth on track?
  • Understanding the massive transformation that Generative AI promises to bring to content creation. What are the plans for print & digital media?

15:30 – 15:40
Closing Remarks by MC

22 May 2024

11:00 – 11:10
Opening Remarks by MC

11:10 – 11:30
Bollywood Spotlight: Learnings from Across the Ocean

  • The evolution of Indian cinema – taking cinema beyond the borders
  • The big opportunity for OTT: Films & originals
  • Deep dive into pan Indian productions

11:30 – 12:10
Panel: The Arab Box Office

  • Discussing the significance of establishing productive partnerships locally and internationally
  • Examining the pillars of global competitiveness for the Arabic film industry
  • Innovations and latest practices in cinematography and production

12:10 – 12:50
Panel: Generation Interrupted: Curious Learners. Global Thinkers

  • Kid’s content has become critical in streaming space – dive into new market dynamics
  • How is Gen Z & Gen Alpha creating their niche for the TV industry in various markets?
  • What will children's TV look like by 2030? – Mapping out the future of what kids and tweens want from the media industry

12:50 – 13:10
Keynote: Investigating YouTube Kids Takeover in the Arab World

13:10 – 13:50
How does the UAE Watch TV?

  • By 2030, FAST is said to takeover subscription based models – How is MENA adopting this change?
  • Secrets to the success of FAST – What’s next for SVOD & FAST?
  • FAST & furious growth: Which model is sustainable and profitable across territories?

13:50 – 14:20
The Paradox of Choice: Fighting the Subscription Fatigue and Building Loyalty

  • The secrets of profitable subscription growth
  • Tackling the burden of a choice and staying as a household name

14:20 – 15:00
Disrupting MENA's Sports Streaming Initiatives – The Rings of Power

  • Exploring the new disruptors in the sports media market?
  • Finding the sweet spot between broadcast and monetization
  • Examining models for sports on TV and multiple streaming platforms

15:00 – 15:40
Unleashing the Potential of Esports in the Broadcast Industry

  • Telling stories across film and games - Generating mass impact through gameplay
  • Investigating the capability of e-sport driving the future of entertainment
  • How is Middle East positioned for the next wave of esports takeover?
  • How big is the esports market and what is its growth potential?

15:40 – 15:50
Closing Remarks by MC