Saudi Film Fund rebrands as Riviera Content and announces $8.7m film investments

Riviera Content will finance and produce films locally and internationally with major studios, supporting Saudi Arabia’s goal to become a Middle East film hub and attract creative industry investment.

Saudi Arabia’s national film investment body has entered a new chapter with the rebranding of the Saudi Film Fund as Riviera Content and the unveiling of two major film investments worth more than SAR 32.5m ($8.7m). The announcement was made at the Cultural Investment Conference 2025, held at the King Fahad Cultural Centre in Riyadh and organised by the Ministry of Culture.

According to the statement, the newly named fund is working in collaboration with international studios, further signaling Saudi Arabia’s growing position as a global hub for film production and an attractive market for international investment in the creative industries.

The Cultural Development Fund, which launched the initiative in 2021 and remains the principal investor with a 40% stake, confirmed that Riviera Content has total capital of SAR 375m ($100m). Managed by MEFIC Capital, the fund is mandated to finance and produce high-quality films both in Saudi Arabia and abroad, with the aim of advancing cultural production and promoting international partnerships.

The rebranding underscores the broader vision of the Cultural Development Fund as a center of excellence and financial enabler for the cultural sector, offering innovative solutions to drive sustainable growth, expand economic and social impact, and support the objectives of Saudi Vision 2030. By positioning culture as a pillar of economic diversification, Riviera Content reflects the Kingdom’s ambition to strengthen its film industry and cement its place on the global creative stage.

Sources: www.broadcastprome.com