& 
2025 AGENDA
Tuesday,13 May 2025
11:00 - 11:10
Opening Remarks
11:10 – 11:20 (10
Mins)
Governmental keynote
- Balancing innovation with content integrity in rapidly evolving media landscapes
- Policy frameworks enabling next-gen satellite tech and 5G broadcasting infrastructure
- Public-private models driving MENA's $23.6B media-tech sector growth (Statista 2025 projection)
- Case Study: UAE's National Program for Digital Transformation impact on broadcast digitization
11:10 – 11:30 (10 Mins)
Keynote
- AI personalisation: How can you boost viewer engagement by up to 60% in MEASA?
- ML content recommendations: How can you reduce streaming churn by 25-30% in emerging markets?
- AI in production: 3 keys to cut post-production time by 40% in MEASA.
11:30 – 12:00 (30
Mins)
Panel
- How ML-driven personalisation (recommendations, bundling) and rich media tools (interactive previews, dynamic thumbnails) now dictate 30%+ of content discovery, redefining platform competition
- How you can balance global scale with hyper-local relevance: Strategies for traditional media to pivot (e.g., hybrid AVOD- SVOD models) and streaming services to win in fragmented markets.
- Cloud + edge computing’s role in latency reduction (sub-2s load times) and AI’s impact on real-time content creation (synthetic media, automated editing)
- Who owns viewer attention? Decoding the shift from legacy broadcasters to algorithm-curated ecosystems and creator- driven platforms
12:00 – 12:20 (20
mins)
Panel
- Adapt TV investigations for TikTok: Learn to condense 30- minute reports into 60-second clips (like Al Jazeera’s viral series) using AI tools that slash production time 50% while retaining depth
- Combat misinformation with AI: Deploy AFP’s 500k+/day video scans (94% accuracy) and Sky News’ AR overlays (+35% credibility) to build trust in a distrustful Gen Z (76% MENA distrust traditional news)
- Monetise cross-platform: Blend TikTok shoppable ads (44% purchase rate) with TV sponsorships to counter MENA’s 8% annual ad decline, mirroring CNBC Arabia’s revenue- adaptive model.
12:20 – 13:00 (40
Mins)
Panel
- Regional content surge: Explore the drivers behind the global popularity of regional cinema, including cultural authenticity, streaming platform investments, and audience demand for diverse storytellings
- Hollywood's adaptation: Analyse how the U.S. entertainment industry is navigating the shift towards global content, including international collaborations, localisation strategies, and the impact on traditional production models
- Creator empowerment: Examine new models for measuring content ROI, increasing transparency in revenue sharing, and leveraging data analytics to empower creators in the evolving digital marketplace
13:20 – 14:00 (40
mins)
Panel
- Harnessing AI and the cloud: How to leverage AI for personalised content experiences and cloud technology for scalable, flexible streaming
- Optimising delivery and security: How to enhance streaming quality through CDN optimisation and implement advanced security measures against emerging threats
- Innovating with edge and integration: How to utilise edge computing for interactive entertainment and explore super- app concepts in OTT platforms
14:00 – 14:40 (40
mins)
Panel
- Cross-platform adaptation: How to seamlessly tailor content for TV, web, and social media while maintaining quality and brand consistency
- Data-driven personalisation: How to leverage AI and data for content personalisation without compromising creative integrity
- Sustainable and global creation: How to implement eco- friendly content production practices and effectively manage diverse, cross-cultural creative teams
14:40 – 15:00 (20
mins)
Keynote
- Monetisation mastery: How to leverage short-form content for engagement through creator funds, premium subscriptions (e.g., TikTok Series), and shoppable videos, balancing ad- supported and direct revenue models
- E-commerce integration: How platforms like YouTube Shorts and TikTok are blending entertainment with commerce via in- app purchases, affiliate links, and live-shopping features to drive conversions
- Micro-drama momentum: How bite-sized storytelling (5–15 minute episodes) capitalises on mobile-first audiences, with sustainability hinging on production scalability and platform algorithm support
15:00 – 15:45 (45
mins)
Panel
- Post-pandemic cinema trends – Recovery, audience behaviour shifts, and the rise of premium experiences
- Streaming vs. theatrical release – Strategies for coexistence and maximizing revenue
- Emerging revenue models – From ticketing innovations to in- theater advertising and event cinema
- Technology’s role in cinema – AI, immersive experiences (VR/AR), and next-gen projection technologies
- Global and regional market insights – Opportunities for growth in the MENA region and beyond.
16:00 – 16:05
Closing remarks
Wednesday,14 May 2025
11:10 - 11:50 (40
mins)
Panel
- Advertising evolution: How to optimise digital ad spend and leverage social platforms like TikTok, Instagram, and YouTube for maximum impact in the evolving media consumption landscape
- Competitive strategies: How regional streaming players can differentiate and compete with global giants, with a focus on SVOD market trends in the GCC and beyond
- Data-driven growth: How to effectively utilise viewer data and AI for content acquisition, audience growth, and operational efficiency, while navigating regulatory considerations in the GCC
12:00 – 12:15 (15
mins)
Keynote
- How to leverage advanced analytics and machine learning to effectively target CTV audiences with relevant ads based on viewing preferences and location data
- How to overcome challenges in measurement and attribution within the fragmented CTV landscape, developing unified metrics for cross-platform campaigns
- How to create engaging CTV advertising experiences that enhance rather than disrupt viewing, and how to capitalise on the resurgence of shared viewing in the living room
12:15 - 12:45 (30
mins)
Panel
- Next-Gen production and monetisation: How to enhance live sports coverage and monetise rights effectively through OTT platforms in MENA
- AI-powered fan engagement: How to leverage AI and interactive features to revolutionise fan experiences, with a focus on Gen Z preferences
- Immersive sports ecosystems: How to create profitable, immersive sports experiences using VR/AR while balancing stakeholder interests
12:45 - 13:00 (15
mins)
Fireside chat
- Safety protocols in live production: Examining best practices to ensure the health and safety of broadcast crews in high- pressure environments
- Sustainable media practices that highlight how the broadcasting industry is adopting green technologies to reduce its environmental footprint
- Mental health and well-being strategies that support the mental and physical health of professionals working in the broadcast industry
- Innovative technologies for safe production leverage AI and remote production tools to enhance safety and improve production efficiency
- The future of eco-conscious broadcasting explores emerging trends in sustainability and the push toward carbon-neutral operations in the media industry
13:00 - 13:30 (30
mins)
Panel
- Streaming viability: Evaluating the long-term sustainability of streaming services
- Sports investment: Analysing the surge in sports team and league acquisitions
- AI impact: Assessing AI's role in content creation and its investment potential
13:30 - 14:00
Panel
- Platform preferences and why: Uncover the dominant platforms for kids' content consumption
- Interactive storytelling: How to engage kids through immersive experiences
- Responsible content: Discuss creating ethical, educational, and age-appropriate content
14:00 - 14:30 (30 mins)
- Unlock incentives: Understand the financial and logistical support film commissions offer to productions
- Navigate resources: Learn about available locations, facilities, and local talent pools
- Foster collaboration: Discover opportunities for partnerships and co-productions with the region
14:30 - 15:00 (30
mins)
Panel
- How can governments and businesses collaborate to improve broadband access in underserved communities?
- What are the most effective strategies for reaching and engaging consumers in diverse markets with varying connectivity?
- How can technology be leveraged to overcome challenges related to limited connectivity and infrastructure?
15:30 - 15:45 (15
mins)
Panel
- Next-Gen toolset: Hands-on experience with industry-leading post-production software, focusing on advanced editing, VFX, and colour grading techniques
- Workflow optimisation: Strategies to enhance efficiency without sacrificing quality, including AI-assisted tools and cloud-based collaboration
- Future-proofing skills: Insights into emerging technologies and trends shaping the future of post-production
15:45 - 15:50
Closing Remarks
Thursday,15 May 2025
11:10 - 13:10 (120
mins)
Masterclass
- Crafting compelling narratives across platforms
15:10 – 17:10 (120
mins)
Masterclass
- Advanced post-production techniques
