Riedel Communications appoints new Executive Director of Global Sales

Previously, Anthony played a pivotal role at Thomson Broadcast, first as chief strategy officer and later as deputy CEO/chief revenue officer.

Riedel Communications has named Anthony Zuyderhoff as its new executive director of global sales for the Product Division, effective February 1. Bringing over 20 years of experience in telecommunications and broadcast technology, Zuyderhoff will oversee international product sales and operations while serving on the Product Division Management Board.

Jan Eveleens, Head of Product Division at Riedel Communications, said: “Anthony’s diverse background and global experience make him an invaluable addition to our team. His extensive international experience as a sales leader, combined with his expertise in various aspects of our industry, will be instrumental in furthering Riedel’s growth and strengthening our relationships with customers worldwide. We are delighted to welcome him to the Riedel family.”

Before joining Riedel, Zuyderhoff worked most recently at Thomson Broadcast, where he was instrumental in transforming the organisation’s international strategy. Initially brought on as chief strategy officer, he was quickly elevated to deputy CEO/chief revenue officer, leading sales, presales, marketing and supply chain. Prior to this role, he served as senior vice president of sales, marketing and customer enablement at CommScope, where he managed global teams, drove revenue targets exceeding $1.5bn, and launched product strategies across multiple continents. Zuyderhoff also previously led the video business at CommScope as senior vice president and general manager, managing engineering and product teams across 14 countries worldwide.

Zuyderhoff added: “Riedel’s reputation for cutting-edge technology and commitment to customer satisfaction aligns perfectly with my own professional values. I’m excited to leverage my diverse background in sales, general management, marketing, and new product introduction to support Riedel’s global customer base. By working closely with our talented regional teams and partners, I aim to drive new opportunities for growth and deliver the innovative solutions that Riedel is known for across international markets.”

Sources: www.broadcastprome.com